Entrepreneurship

Students will learn about leveraging business opportunities into viable business entities as studies involve idea generation, marketing, management, operations, capital funding and the legal aspects of beginning a new venture. Other areas focus on the process of opportunity recognition, discovery, creativity and innovation. The bachelor’s degree program is designed for students planning to start personal ventures, work for startup organizations or develop non-profit initiatives.

The Bachelor of Arts (B.A.) in Entrepreneurship degree program is designed to provide a holistic curricular approach to open a student’s perceptual window and explore opportunity recognition in business through social and behavioral discovery and the honing of creative talents towards entrepreneurial developments. The B.A. program contains five main cognates (including general education requirements) that explore the following key areas:

Business Core: Focusing on foundational business courses including small business and entrepreneurship theory courses.
Business Writing: Courses that focus on business writing skills for business plan development, proposal writing and grant writing
Human and Social Discovery: Courses that focus on opening one’s perceptional window for opportunity recognition. The courses to select from are in discipline areas that include economics, political science, psychology and sociology.
Creativity and Innovation: Courses that focus on honing one’s creative talents and tap into developmental ideas towards opportunity recognition. The courses to select from are in the discipline areas that include: art, design, media arts and theatre.

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

Establish entrepreneurial factors affecting the product and service environments.
Identify theoretical techniques to analyze markets.
Construct an entrepreneurial business strategy based on in depth analysis of internal and external factors and competitive and environmental forces.
Apply critical thinking and decision-making skills to develop alternatives and solve problems objectively.
Analyze various methods necessary to grow an entrepreneurial venture through capital funding options.
Develop cognition skills that enhance understanding of opportunity recognition through social and economic discovery.
Apply and develop creative skill sets designed to promote innovative product and organizational design.
Recommend a strategic plan to support an entrepreneurial business that leverages its overall business strategy.
Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals.
Determine best practices for gaining potential employees and maintaining current employees.

The B.A. in Entrepreneurship is a program in the School of Business at Lander University. Click here to learn more about the department.
The School of Business is housed in Lander University’s College of Business and Technology. For more information on the college, click here.

PROGRAM REQUIREMENTS

Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.

GENERAL EDUCATION REQUIREMENTS¹			CREDIT HOURS
A. Core Skills
	ENGL 101	Writing and Inquiry I	3
	ENGL 102	Writing and Inquiry II	3
	MATH 211	Statistical Methods I	3
B. Humanities and Fine Arts (6 hours selected from 2 different disciplines)			6
C. Behavioral and Social Perspectives
	SOCI 101	Introduction to Sociology	3
	ECON 101	Economics in Society	3
D. Scientific and Mathematical Reasoning
	MATH 121	Mathematical Applications	3
		Approved Lab Science	4
E. Founding Documents of the United States
	HIST 111R²	United States History to 1877 OR HIST 112R² United States History since 1877 OR POLS 101R² American National Government	3
F. World Cultures			3
G. LINK 101			1
Total General Education Requirements			35

¹For approved courses see the General Education section
²If you already have credit for HIST 111, do not take HIST 111R; if you already have credit for HIST 112, do not take HIST 112R; if you already have credit for POLS 101, do not take POLS 101R

MAJOR PROGRAM CORE REQUIREMENTS		CREDIT HOURS
ACCT 201	Financial Accounting Principles	3
ACCT 202	Managerial Accounting Principles	3
BA 101	Introduction to Business	3
BA 250	Business Analysis Using Spreadsheets	3
BA 251	Legal Environment of Business	3
BA 360	Organizational Fundraising	3
FINA 151	Financial Wellness	3
MGMT 201	Principles of Management	3
MGMT 315	Human Resource Management	3
MGMT 320	Management of Small and Family Business	3
MGMT 325	Entrepreneurship and Innovation	3
MKT 201	Principles of Marketing	3
MKT 340	Social Media Marketing	3

MAJOR PROGRAM ADDITIONAL REQUIREMENTS		CREDIT HOURS
COM 275	Professional Communications	3
Business Writing (select two) WRIT 276: Public Writing and Research WRIT 350: Professional Revising and Editing WRIT 373: Writing and Research Methods WRIT 450: Technical Writing		6

MAJOR PROGRAM EMPHASIS REQUIREMENTS		CREDIT HOURS
Human and Social Discovery (select four) ECON 315: Economics of Public Policy ECON 321: Environmental Economics ECON 352: Topics of Economics POLS 331: Political Philosophy POLS 350: Political Psychology PSYC 306: Psychology of Personality PSYC 308: Social Psychology PSYC 311: Community Psychology PSYC 360: Psychology of Gender PSYC 362: Health Psychology SOCI 227: Social Movements SOCI 228: Popular Culture and the Mass Media SOCI 275: Social Stratification SOCI 301: Race and Ethnic Relations SOCI 302: Comparative Social Institutions SOCI 315: Non-Profit Organizations SOCI 328: Sociology of Gender SOCI 351: Sociology of Family SOCI 356: Sociology of Sports and Leisure SOCI 363: Environmental Sociology SOCI 397: Sociology of Risk		12
Creativity and Innovation (select four) ART 301: Art, Culture, and Community COM 101: Media Literacy DES 304: Logo and Branding Design DES 305: Web Design I DES 310: Social Media and Networking I DES 404: Logo and Branding Design II DES 405: Web Design II DES 410: Social Media and Networking II MEDA 200: Media Skills MEDA 204: Communication Design MEDA 311: The Art of the Podcast MEDA 341: Introduction to Public Relations MEDA 345: Advertising Strategies and Design MEDA 350: Web Distribution MEDA 351: Social Media MEDA 380: Special Topics in Global Media THTR 200: Acting I THTR 301: Special Topics in Theater		12
Business Elective (select two) 300-level or above ACCT, BA, FINA, HCMT, HOSP, MGMT, MKT, SPTM		6

Total Major Program Requirements		78
Additional Electives		7
TOTAL FOR B.A. DEGREE		120

Coursework must include at least 30 hours earned in 300 or above level courses, of which 12 hours must be in the major.
See the 4-year major guide for recommended order in which to take courses
For a complete list of Course Descriptions, please see the Academic Catalog page.