Receiving a degree in marketing from Lander University’s School of Business means becoming a professional who can recognize and react to the ever-changing business landscape and evolving consumer behaviors. At Lander, we emphasize the importance of keeping up with the latest market trends, and our marketing curriculum and dedicated faculty will give you valuable insight and experience needed in today’s business environment. Our professors also have plenty of community connections, and are eager to help you network with business leaders and complete internship experiences while at Lander.
With the introduction of artificial intelligence and the growing importance of digital and influencer marketing, companies are hungry for graduates who can meet demands and yield results. Our program gives you the chance to learn all the ins and outs through exciting courses, including digital advertising, data analytics, artificial intelligence, customer relationship management and visual storytelling – just to name a few.
The B.S. in Marketing is a program in the School of Business at Lander University. Click here to learn more about the department.
The School of Business is housed in Lander University’s College of Business and Technology. For more information on the college, click here.
PROGRAM REQUIREMENTS
Note: The information below provides convenient links to some of the courses required for this degree; however, it should not be used as a course registration guide. Please refer to the official Lander University Academic Catalog for the most accurate and up-to-date program requirements.
| GENERAL EDUCATION REQUIREMENTS1 | CREDIT HOURS |
||
|---|---|---|---|
| A. Core Skills |
|
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| ENGL 101 | Writing and Inquiry I | 3 | |
| ENGL 102 | Writing and Inquiry II | 3 | |
| MATH 121 | Mathematical Applications OR MATH 123 Calculus and its Applications OR MATH 141 Single Variable Calculus I |
3 | |
|
B. Humanities and Fine Arts |
|||
| COM 101 | Understanding Media | 3 | |
| Approved Humanities and Fine Arts elective | 3 | ||
| C. Behavioral and Social Perspectives | |||
| ECON 101 | Economics in Society | 3 | |
| Behavioral and Social Perspectives elective | 3 | ||
| D. Scientific and Mathematical Reasoning | |||
| MATH 211 | Statistical Methods I | 3 | |
| Approved Lab Science | 4 | ||
| E. Founding Documents of the United States | |||
| HIST 111R2 | United States History to 1877 OR HIST 112R2 United States History since 1877 OR POLS 101R2 American National Government |
3 | |
| F. World Cultures | 3 | ||
| G. LINK 101 | 1 | ||
| Total General Education Requirements | 35 | ||
1 For approved courses see the General Education section
2 If you already have credit for HIST 111, do not take HIST 111R; if you already have credit for HIST 112, do not take HIST 112R; if you already have credit for POLS 101, do not take POLS 101R
| MAJOR PROGRAM CORE REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| ACCT 201 | Financial Accounting Principles | 3 |
| ACCT 202 | Managerial Accounting Principles | 3 |
| BA 101 | Introduction to Business | 3 |
| BA 226 | Introduction to Analytical Methods | 3 |
| BA 250 | Business Analysis Using Spreadsheets | 3 |
| BA 251 | Legal Environment of Business | 3 |
| BA 299 | Professional Development I | 1 |
| BA 399 | Professional Development II | 1 |
| BA 499 | Professional Development III | 1 |
| FINA 301 | Business Finance | 3 |
| MGMT 201 | Principles of Management | 3 |
| MKT 201 | Principles of Marketing | 3 |
| MAJOR PROGRAM ADDITIONAL REQUIREMENTS | CREDIT HOURS |
|
|---|---|---|
| MKT 305 | Integrated Marketing Communications | 3 |
| MKT 340 | Social Media Marketing | 3 |
| MKT 415 | Marketing Research and Analytics | 3 |
| MKT 420 | Marketing Management | 3 |
| MKT 425 | Consumer Behavior | 3 |
Choose five from the following: BA 369: Special Topics in Business COM 421: Seminar in Communication Law and Ethics DES 203: Graphic and Interactive Design DES 223: Graphic and Interactive Design II DES 304: Logo and Branding Design DES 305: Web Design DES 310: Social Media and Networking DES 311: Package Design DES 330: History of Graphic Design DES 404: Logo and Branding Design II DES 405: Web Design II JOUR 203: Introduction to Web Design JOUR 360: Journalism for Multiple Media MKT 310: Personal Selling MKT 315: Sales Management MKT 369: Special Topics in Marketing MKT 490: Internship in Marketing MKT 491: Internship in Marketing II MEDA 204: Communications Design MEDA 311: The Art of The Podcast MEDA 341: Introduction to Public Relations MEDA 342: PR Communications MEDA 343: PR Cases and Campaigns MEDA 345: Advertising Strategies and Design MEDA 351: Social Media MEDA 460: Emerging Media SPTM 302: Sport Marketing Any 300-level or above Management course |
15 |
|
| Total Major Program Requirements | 60 | |
| Additional Electives | 25 | |
| TOTAL FOR B.S. DEGREE | 120 | |