Our Voice
Lander University produces graduates who are ready for success in the workforce, in graduate school and in their communities. When writing on behalf of the University, our voice should reflect this commitment to the success of our students, faculty, staff and alumni.
Overall Tone
- Inspirational: Thousands of Lander students and alumni are leaders on our campus and in their respective industries. Our writing should inspire others by showcasing the wealth of opportunities made possible through a Lander education.
- Committed: We want to communicate to our students and their families that Lander is committed to their success, and will provide them with an enriching education to help them reach their future goals.
- Thoughtful: Our graduates leave Lander broadly educated with the skills they need for problem-solving, inquiry, personal growth and self-reflection. When writing for the University, we want to make sure our writing is equally thoughtful and considerate.
- Innovative: Acknowledging the rapidly evolving world and job market, the educational experience at Lander emphasizes experiential learning opportunities that equip students to face the challenges of the future. Our communication efforts should capture the unique and innovative approaches to teaching, both in and out of our classrooms.
Style
The Office of University Marketing and Communications references AP style when writing and editing for the University, with a few internal modifications. AP style is a common reference guide for writers and journalists. You can learn more by visiting https://www.apstylebook.com/.
For spelling, Merriam-Webster is the University's primary dictionary. Use it for free by visiting https://www.merriam-webster.com/.
Common Style Modifications
- Title Case: Capitalize the major words of the title. Leave minor words lowercase (e.g. short conjunctions, short prepositions and articles) unless they are the first word of the title.
- University: Capitalize “the University” when it is used in reference to Lander University.
- Seasons: Capitalize “fall,” “spring” and “summer” when they refer to specific academic semesters, e.g. “Fall 2024.”
University Boilerplate
Lander University is a comprehensive public university in Greenwood, South Carolina, that focuses on preparing today’s students for tomorrow’s workforce. Lander offers high-demand and market-driven programs in business, education, nursing and STEM within a rich liberal arts tradition that equips graduates for responsible participation in their communities and their future careers. For more information, visit www.lander.edu.
