Color Palette

Our color palette helps us express our personality and elevate our identity — leading with Legacy Blue and Medallion Gold. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive image or visual story. The Lander University color palette has two layers: primary and secondary palettes.

Primary Color Palette

Legacy Blue

PMS 661-C
CMYK 100, 81, 0, 13
RGB 0, 53, 153
Hex #003599

Medallion

PMS 3514-C
CMYK 0, 20, 100, 0
RGB 246, 184, 0
Hex #F6B800

Golden Claw

PMS 115-C
CMYK 0, 4, 88, 0
RGB 253, 219, 75
Hex #FDDB32

Accent Color Palette
To be used sparingly and never as the main color theme.

Mineral Spring

PMS 7690-C
CMYK 89, 34, 2, 9
RGB 0, 118, 175
Hex #0076AF

Fountain Mist

PMS 290-C
CMYK 23, 0, 1, 0
RGB 185, 217, 235
Hex #B9D9EB

Stanley Avenue

PMS Cool Gray 7-C
CMYK 38, 29, 24, 5
RGB 152, 154, 165
Hex #989AA5

Clean Slate

PMS Cool Gray 3-C
CMYK 18, 13, 10, 0
RGB 201, 202, 212
Hex #C9CAD4

Midnight Blue

PMS Dark Blue
CMYK 100, 92, 34, 40
RGB 0, 28, 81
Hex #001C51

Tower Bricks

PMS 1685-C
CMYK 1, 79, 95, 48
RGB 132, 57, 34
Hex #843922

Campus Columns

PMS 7506-C
CMYK 0, 7, 26, 0
RGB 240, 222, 193
Hex #F0DEC1

Front Lawn

PMS 349-C
CMYK 85, 3, 91, 44
RGB 7, 107, 59
Hex #076B3B

Bronze Medallion
(for web use only)

RGB 153, 105, 0
Hex #996900

Color Hierarchy

Primary Color Palette
Our primary palette will always include Legacy Blue and Medallion (Gold), paired with Golden Claw (yellow). These colors should be present in almost all marketing and communications materials.

Secondary Color Palette
Our secondary color palette is designed to complement our primary palette and includes shades that accent and add depth and dimension to our primary colors. They may also be used for data visualization and illustration. Additionally, correct use of the brand palette ensures accessibility and legibility in print and digital applications.

Golden Claw Exception
Although Golden Claw is featured in the Primary color palette, this color is almost always treated as a secondary color and is to be used minimally, supporting the primary palette. In the proportions chart below, Golden Claw's recommended use is shown in relation to the mast brand.

Guidelines for Usage

Make sure to use proper color breakdowns for specific uses.
Use colors from the primary color palette as the main colors in a design.
Use colors from the secondary color palette for accents only.
Make sure text and background color contrast meet WCAG 2.1 AA guidelines for web and digital designs.

Don’t

Omit Lander Blue on any design.
Eyeball or guess at a specific color.
Use colors from the secondary color palette as primary colors.

Proportions
Use the proportions on this page as a general guideline for applying color to layouts.
While these exact ratios may not fit every situation, it’s crucial to consider the relative
impact of each color.

Embrace the white space! Using white space as a pause allows the audience’s eyes
to rest and embrace the information and content more effectively. It is a necessity and
increases the overall balance and legibility of a design. It helps to focus the content
and the attention of the viewer on primary information.

Contrast

Contrast is important in designs because it helps make text and visual elements stand out, improving legibility and guiding the viewer’s attention. Proper contrast between text/visual elements and background colors ensures your content is easy to read for everyone. For example, dark text on a light background, or light text on a dark background, provides strong contrast that makes content more accessible to a wider audience.

A helpful resource for checking contrast can be found at WebAIM. WebAIM (Web Accessibility In Mind) has provided comprehensive web accessibility solutions since 1999. As a non-profit service center at Utah State University, WebAIM’s mission is to expand the potential of the web for people with disabilities.

For more information about the University's color palette, please consult the Lander Branding & Style Guide.