There are a number of logo marks associated with the University in addition to the official University logo. Each of these Level Two marks has specific usage criteria and guidelines. In general, they should not be considered for primary use.
The University Seal
A symbol of authority, tradition and credibility, the Lander University Academic Seal represents the Institution’s history, values and commitment to excellence. It is used on official academic documents and correspondence to signify authenticity and formality. It is distinct from the University logo and is not a communications mark for routinely identifying the University.
To protect its integrity, use of the Seal is restricted (see Lander University Policy LP 1.6) and its use must be requested through the Office of University Marketing & Communications. Reproduction of the seal is prohibited without prior approval from University Marketing & Communications, the President or the Board of Trustees.
Reserved Use
Prohibited Use
The Tower Icon
The historic Laura Lander Hall bell tower, also known as the Old Main tower, is the most recognizable architectural feature on the Lander University campus. An homage to the building’s storied history and prominence on campus, the Tower Icon is an important part of the Lander logo and brand. As such, it should be used carefully and with these guidelines in mind.
When used as a graphic element, the Tower Icon should always be accompanied by the official Lander University logo on communication pieces.
If you have questions about the use of the Tower Icon, please contact the Office of University Marketing and Communications.
The only exception to this guideline is if the Tower Icon is used as a profile image on social media. This is the only acceptable use within a circular shape.
Retired or Limited Use Logos
One of the simplest ways to know your logo is retired or outdated is to look for the circle shape. Unless it is being used as a social media icon, the Tower Icon should not be enclosed in a circle. Additionally, older versions of the Tower Icon were depicted with ornate detail, including thin lines and dot patterns. To reduce printing inconsistencies across various materials, this version of the Tower was retired in 2015 and replaced with an enhanced and more streamlined design.
Tower Inside a Circle
Variations of the Lander University Logo using the Tower image inside a circle were phased out in 2019.
Tower with Clouds
This version of the Tower Icon is no longer in use and should not be reproduced on any University communications.
Tower "A"
This version of the Tower Icon is no longer in use and should not be reproduced on any University communications.
Vintage Logos
Use of vintage logos including the Senator, Old Blue, Lander Lillies, or any logo that predates the institution’s transition to Lander University or the Bearcats requires written approval from the Office of University Marketing and Communications. To request usage, please contact: marcom@lander.edu.
Sesquicentennial 150th
In 2022 the University celebrated it’s 150th anniversary, which included a commemorative logo developed specifically for that year. This logo is retired and is no longer acceptable to use.
