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|MKT 301 - Principles of Marketing|
This course provides an introduction to the principles of marketing, particularly those applicable to micro-marketing. Main topics include the role of the marketing mix in business decision making, the development of the marketing strategy, international marketing, and implementing and control of market activities. Prerequisites: “C” or better in the following courses: ACCT 201, BA 101, MATH 211 or BA 225 and ECON 101 or ECON 201 or ECON 202. For business majors additional prerequisites include completion of 45 semester hours, institutional GPA of 2.5 or better, and completion of ENGL 275 with a “C” or better. Three semester hours.
3.000 Credit hours
3.000 Lecture hours
Levels: Second Degree, Undergraduate
Schedule Types: Lecture
Business Administration Department