Detailed Course Information |
Fall 2022
Apr 20, 2024 |
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| MKT 415 - Marketing Research |
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This course applies research methodology to marketing and management problems. Topics such as questionnaire construction, sampling, data collection and quantitative data analysis are covered. Prerequisites: “C” or better in MKT 301, BA 304, an institutional GPA of 2.5 or better, and senior standing. Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture Business Administration Department Restrictions: Must be enrolled in one of the following Classifications: Senior Prerequisites: (Second Degree level MKT 301 Minimum Grade of C or Second Degree level MKT 201 Minimum Grade of C or Undergraduate level MKT 201 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C) and (Second Degree level BA 304 Minimum Grade of C or Undergraduate level BA 304 Minimum Grade of C) |
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