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MKT 305 - Marketing Communications |
This course provides an introduction to the principles of integrated marketing communications (IMC) emphasizing the importance of coordinating all of the promotional mix elements. Topics include direct marketing, advertising, personal sales, sales promotions, event sponsorship, public relations, social media, and the internet. Material is applicable to profit, nonprofit, as well as governmental organizations. Prerequisite: “C” or better in MKT 301 and an institutional GPA of 2.5 or better. Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture Business Administration Department Prerequisites: Second Degree level MKT 301 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C or Second Degree level MKT 201 Minimum Grade of C or Undergraduate level MKT 201 Minimum Grade of C |
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