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MKT 201 - Principles of Marketing |
This course introduces the marketing concept and how it interacts with other functional areas of the firm, the larger global economy, and society. Main topics discussed in the course include the marketing mix, segmentation, consumer decision making, product development, marketing research, branding, distribution, and communication strategies that inform overall marketing strategy. Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture Business Administration Department |
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