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Detailed Course Information

 

Fall 2022
Mar 29, 2024
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MKT 201 - Principles of Marketing
This course introduces the marketing concept and how it interacts with other functional areas of the firm, the larger global economy, and society. Main topics discussed in the course include the marketing mix, segmentation, consumer decision making, product development, marketing research, branding, distribution, and communication strategies that inform overall marketing strategy. Three credit hours.
3.000 Credit hours
3.000 Lecture hours

Levels: Second Degree, Undergraduate
Schedule Types: Lecture

Business Administration Department

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