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BA 696 - Bus Vision Innovation&Strategy |
This course presents the strategic management process as the formulation and application of functionally integrated business policy by top managers. Emphasis is placed upon decision-making in the face of changing conditions, forward-thinking vision, and innovation. The course will integrate theory from all functional areas of business, including accounting, economics, finance, management, and marketing. Topics include firm analysis, vision statements, mission statements, and financial statement analysis. Prerequisites: ACCT 610, FINA 630, MGMT 613, MKT 614, and ECON 615. Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Business Administration Department Restrictions: May not be enrolled in one of the following Levels: Undergraduate Second Degree |
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