Detailed Course Information |
Fall 2021
Apr 20, 2024 |
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| MKT 614 - Strategic Marketing Mgmt |
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MKT 614.STRATEGIC MARKETING MANAGEMENT This course explores the role of marketing in the development of organizational strategy. The focus of the course are concepts and techniques of competitive analysis, segmentation, positioning strategy, and marketing decisions that support an effective marketing strategy. The course will expose students to a series of marketing principles, frameworks, and analyses. Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Business Administration Department |
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