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Bearcat Web - Lander University



Detailed Course Information


Fall 2021
Sep 20, 2021
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Information Select the “Schedule Type” to find sections for the course.

MKT 340 - Digital Marketing
MKT 340.DIGITAL MARKETING This elective course prepares students with a fundamental understanding of digital marketing channels and how successful marketing campaigns in today’s technology driven environment use numerous online and mobile platforms. It covers the principles of digital marketing including internet marketing strategies, user-generated content, search engine optimization, email marketing, viral marketing, social media and mobile marketing campaigns (including SMS text), content strategy, paid and organic search advertising and new and emerging advertising media. Prerequisites: “C” or better in MKT 201 and junior standing. Three credit hours.
3.000 Credit hours
3.000 Lecture hours

Levels: Second Degree, Undergraduate
Schedule Types: Lecture

Business Administration Department

(Undergraduate level MKT 201 Minimum Grade of C or Second Degree level MKT 201 Minimum Grade of C)

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