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Bearcat Web - Lander University



Detailed Course Information


Fall 2021
Sep 20, 2021
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MKT 201 - Principles of Marketing
MKT 201.PRINCIPLES OF MARKETING This course introduces the principles of marketing, particularly those applicable to micromarketing. Main topics include the role of the marketing mix in business decision making, the development of the marketing strategy, international marketing, and implementing and control of market activities. Three credit hours.
3.000 Credit hours
3.000 Lecture hours

Levels: Second Degree, Undergraduate
Schedule Types: Lecture

Business Administration Department

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