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Bearcat Web - Lander University



Detailed Course Information


Fall 2018
Sep 19, 2021
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SPTM 302 - Prin of Sports Marketing
This course is an introduction to the principles of sports marketing, particularly those applicable to micro-marketing. Main topics include the role of the marketing mix in sport industry business decision making, development of the marketing strategy, international marketing, and implementation and control of sport industry market activities. Prerequisites: “C” or better in SPTM 101. Three semester hours.
3.000 Credit hours
3.000 Lecture hours

Levels: Second Degree, Undergraduate
Schedule Types: Lecture

Physical Ed & Exercise Stdies Department

Undergraduate level SPTM 101 Minimum Grade of C or Second Degree level SPTM 101 Minimum Grade of C

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