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Detailed Course Information

 

Fall 2018
Sep 19, 2021
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MKT 420 - Marketing Management
This course provides a managerial perspective on integrating the marketing mix in formulating competitive marketing strategies and corresponding tactics to achieve success in the marketplace. Special emphasis will be placed on the concepts of market segmentation, differentiation and positioning in achieving brand awareness and obtaining market share through effective target marketing. The roles of creativity and entrepreneurship as they relate to capitalism in a global economy are examined. Material is applicable to profit, nonprofit, as well as governmental organizations. Prerequisites: “C” or better in MKT 301, MGMT 301, and FINA 301, an institutional GPA of 2.5 or better, and senior standing. Three semester hours.
3.000 Credit hours
3.000 Lecture hours

Levels: Second Degree, Undergraduate
Schedule Types: Lecture

Business Administration Department

Prerequisites:
(Second Degree level MKT 301 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C) and (Second Degree level MGMT 301 Minimum Grade of C or Undergraduate level MGMT 301 Minimum Grade of C) and (Second Degree level FINA 301 Minimum Grade of C or Undergraduate level FINA 301 Minimum Grade of C)

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