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Bearcat Web - Lander University

 

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Detailed Course Information

 

Fall 2018
May 13, 2021
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MKT 415 - Marketing Research
This course applies research methodology to marketing and management problems. Topics such as questionnaire construction, sampling, data collection and quantitative data analysis are covered. Prerequisites: “C” or better in MKT 301, BA 304, an institutional GPA of 2.5 or better, and senior standing. Three semester hours.
3.000 Credit hours
3.000 Lecture hours

Levels: Second Degree, Undergraduate
Schedule Types: Lecture

Business Administration Department

Prerequisites:
(Second Degree level MKT 301 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C) and (Second Degree level BA 304 Minimum Grade of C or Undergraduate level BA 304 Minimum Grade of C)

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