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Detailed Course Information

 

Fall 2018
Jun 04, 2020
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MEDA 345 - Advertising Strategies/Design
This course will concentrate on brand identity and targeted advertising across multiple media outlets. Students will explore the fundamental principles of branding, placement, and digital solutions. Students will learn how to strategically utilize each medium into a singular campaign that will be presented at the end of the course. Prerequisites: MEDA 204 or MEDA 341. Three semester hours.
3.000 Credit hours
3.000 Lecture hours

Levels: Second Degree, Undergraduate
Schedule Types: Lecture

Mass Comm & Media Studies Department

Prerequisites:
(Undergraduate level MEDA 204 Minimum Grade of D or Second Degree level MEDA 204 Minimum Grade of D) or (Undergraduate level MEDA 341 Minimum Grade of D or Second Degree level MEDA 341 Minimum Grade of D)

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