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MKT 325 - Services Marketing |
An examination of the consumer decision-making process in a service marketing context. Will cover various strategies for addressing commonly encountered issues when managing and marketing intangibles such as the inability to inventory, difficulty of synchronizing demand and supply, challenges in controlling performance quality of human interactions, and customer participation as creators of value. Emphasis is on service universals as opposed to any particular industry and is applicable to both service industries and goods industries with service components. Prerequisite: "C" or better in MKT 301. Three semester hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture School of Management Department Prerequisites: Undergraduate level MKT 301 Minimum Grade of C or Second Degree level MKT 301 Minimum Grade of C |
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