Detailed Course Information |
Fall 2015
Apr 16, 2024 |
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| MKT 305 - Marketing Communications |
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An introduction to the principles of integrated marketing communications (IMC) emphasizing the importance of coordinating all of the promotional mix elements. Topics include direct marketing, advertising, personal sales, sales promotions, event sponsorship, public relations, social media, and the internet. Material is applicable to profit, nonprofit, as well as governmental organizations. Prerequisite: “C” or better in MKT 301. Three semester hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture School of Management Department Prerequisites: Second Degree level MKT 301 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C |
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