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MKT 301 - Principles of Marketing |
An introduction to the principles of marketing, particularly those applicable to micro-marketing. Main topics include the role of the marketing mix in business decision making, the development of the marketing strategy, international marketing, and implementing and control of market activities. Prerequisites: “C” or better in the following courses: ACCT 201, BA 101, BA 225, and ECON 202. For business majors additional prerequisites include completion of 45 semester hours, overall and institution GPAs of 2.50 or better, successful completion of required competency assessments and completion of ENGL 275 with a “C” or better. Three semester hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture School of Management Department Prerequisites: (Undergraduate level ACCT 201 Minimum Grade of C or Second Degree level ACCT 201 Minimum Grade of C) and (Undergraduate level BA 101 Minimum Grade of C or Second Degree level BA 101 Minimum Grade of C) and (Undergraduate level BA 225 Minimum Grade of C or Second Degree level BA 225 Minimum Grade of C) and (Undergraduate level ECON 202 Minimum Grade of C or Second Degree level ECON 202 Minimum Grade of C) and (Undergraduate level ENGL 275 Minimum Grade of C or Second Degree level ENGL 275 Minimum Grade of C) and ( Business_Writing Proficiency 100 and Business_Math Proficiency 100 and Business_Cptr Appl Proficiency 100) |
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