Detailed Course Information |
Fall 2014
Apr 25, 2024 |
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 | Select the “Schedule Type” to find sections for the course. |
| MKT 415 - Marketing Research |
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The application of research methodology to marketing and management problems. Topics such as questionnaire construction, sampling, data collection and quantitative data analysis are covered. Prerequisites: "C" or better in MKT 301, BA 304 and senior standing. Three semester hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture School of Management Department Prerequisites: (Second Degree level MKT 301 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C) and (Second Degree level BA 304 Minimum Grade of C or Undergraduate level BA 304 Minimum Grade of C) |
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