Detailed Course Information |
Spring 2013
Apr 23, 2024 |
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| MKT 420 - Marketing Management |
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A study of the aggregate marketing system from a decision maker's point of view. Managerial perspectives of the product price, promotion, and distribution elements of the marketing mix are covered. Case analysis combining marketing and other functional areas of business are discussed. Marketing management decision making is practiced in a simulated marketing/business environment. Prerequisites: "C" or better in MKT 301, and MGMT 301, and FINA 301, and senior standing. Three semester hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture School of Management Department Prerequisites: (Second Degree level MKT 301 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C) and (Second Degree level MGMT 301 Minimum Grade of C or Undergraduate level MGMT 301 Minimum Grade of C) and (Second Degree level FINA 301 Minimum Grade of C or Undergraduate level FINA 301 Minimum Grade of C) and ( Business_Writing Proficiency 100 and Business_Math Proficiency 100 and Business_Cptr Appl Proficiency 100) |
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