Detailed Course Information |
Spring 2013
Apr 18, 2024 |
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| MKT 305 - Marketing Communications |
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A study of impersonal methods of marketing communications, with major attention given to advertising as the dominant form. The contributions of sales promotion and publicity to the promotional mix are also examined. Prerequisite: "C" or better in MKT 301. Three semester hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture School of Management Department Prerequisites: (Second Degree level MKT 301 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C) and ( Business_Writing Proficiency 100 and Business_Math Proficiency 100 and Business_Cptr Appl Proficiency 100) |
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