Detailed Course Information |
Fall 2011
Apr 19, 2024 |
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| MKT 310 - Selling and Sales Mgmt |
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A study of the role of personal selling in the marketing and promotional mixes, and an examination of the skills involved. Sales management practices are reviewed from the point of management and the salesperson. Prerequisite: "C" or better in MKT 301. Three semester hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture Business Administration Department Prerequisites: Second Degree level MKT 301 Minimum Grade of C or Undergraduate level MKT 301 Minimum Grade of C |
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