Detailed Course Information |
Fall 2006
Apr 26, 2024 |
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| MKT 325 - Consumer Behavior |
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An examination of the consumer decision-making process in a marketing context. Various concepts from the behavioral sciences are studied to help the student develop the ability to understand consumers' reactions to marketing decisions. Prerequisite: "C" or better in MKT 301. Three semester hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture Business Administration Department Prerequisites: Undergraduate level MKT 301 Minimum Grade of C or Second Degree level MKT 301 Minimum Grade of C |
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